On the 8th of March this year, the BBC programme Newsround broadcast a report about e-cigarette manufacturers targeting their products at children. The fear being that e-cigarettes are a gateway to the smoking of tobacco cigarettes.
It is understandable for people to be concerned about young people taking up the smoking of tobacco cigarettes, particularly a news programme aimed at children; however these particular concerns have no foundation.
Research, including a recent survey commissioned by Action on Smoking and Health (ASH), has shown time and time again that e-cigarettes are not attractive to young people, and are therefore not used as a gateway to smoking tobacco cigarettes. Although awareness of e-cigarettes was widespread amongst young people aged 11 to 18, the ASH survey found no evidence that young people either used or perceived e-cigarettes as being a gateway to smoking.
Evidence produced by a variety…
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