Letter to the Editor

1 Apr

Save e-cigs

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Our letter to the Editor, in response to this:http://www.liverpoolecho.co.uk/news/liverpool-news/liverpool-kids-smoking-e-cigarettes-school-6895830

Dear Sir,

Your recent article, ‘No smoke without fire! Kids are caught puffing on e-cigarettes in school’, stated that children across Liverpool were ‘puffing on e-cigarettes’, taking them to school, and that they were becoming a ‘prominent’ part of youth culture. These statements were based on a new report compiled by the Health Equalities Group (HEG) and the centre for public health at Liverpool John Moores University, entitled ‘Young People’s Perceptions and Experiences of Electronic Cigarettes’. The report concluded that ‘urgent action was needed to stop this new trend (using e-cigarettes) amongst young people’.

The impression given by the report and your article is that e-cigarettes manufactures are deliberately targeting children with advertising and flavours. These children, in large numbers, are taken in by this advertising and go on to become e-cigarette users and ultimately smokers. All this is allowed…

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