Is it too much to hope that by National No Smoking Day next year, policy makers and public health campaigners will have realised the amazing potential of e-cigarettes?

12 Mar

Across the pond The United States of America also could embrace public health by appropriately defining Electronic Cigarettes and their public health potentials, instead of discouraging their usage thereby endangering public health, for the same illogical reasons.

Save e-cigs

So today is National No Smoking Day – a day dedicated to encouraging people to make an extra special effort to give up smoking tobacco cigarettes, pipes, and cigars.

There are 10 million smokers in the UK[1] and each and every year, according to figures produced by the NHS, 114,000 people die from a tobacco related illness[2].  Policy makers and health campaigners need to focus on reducing this number.  Conventional nicotine replacement therapies (NRT), with their failure rate of over 90 per cent, are not tackling this number, but e-cigarettes could.  Already 1.3 million people in the UK have either quit or cut down the amount they smoke by switching to e-cigarettes[3].

E-cigarettes represent a market-based, user-driven public health insurgency.  No public money has been spent, yet smokers are switching, and cutting down through using e-cigarettes.  A staggering 40,625 smokers are switching to e-cigarettes every…

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