Our sector needs tidying up; it does not need destroying

IMPRESSED, PRESSED, PRESSING, IMPRESSIVE, IMPRESSION

Our sector needs tidying up; it does not need destroying.

“The electronic cigarette, personal vapouriser, call them what you will, is in my humble opinion a product group that has the potential to be a global catalyser of positive change that is deserving of Nobel appreciation.

However, we may never see its true potential due to the campaign of misinformation and craven captilualtive regulation that is attempting to cripple the nascent begins of the vaping phenomenon. The Tobacco Products Directive (TPD), in its attempt to regulate these products under the auspice of existing tobacco product regulation, is one of the most ill-judged, morally questionable and divisive pieces of legislation that the EU has the arrogance to commit to law.

It is wrong on so many counts that one has to judge its framing on a level beyond sheer incompetence. It will have the potential to destroy what has been created in the past 6 years.”

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